Tomorrow is set to be an exciting day for Topshop. Hailing the start of London Fashion Week and celebrating ten years of supporting the British Fashion Council’s NEWGEN scheme and young British talent they are set to launch two exciting collaboration projects.
Firstly they are launching Mary Katrantzou’s exclusive capsule collection.
Mary Katrantzou is a Saint Martin’s graduate who was awarded NEWGEN sponsorship for six seasons (spring/summer 2009 – autumn/winter 2011), and has since won the Emerging Talent – Ready-to-Wear award at the British Fashion Awards 2011. Her collections have become increasingly popular with the fashion crowd, including celebrities such as Alexa Chung, because of their use of bold colour, pattern and structure.
This Topshop capsule collection has clearly been inspired by her beautiful SS12 collection, with its fragmented sections of exciting, vivid floral prints. For me the pieces are a clash of old fashioned, ornamental wallpaper and decorative porcelain and extremely modern shape and colour. The highlight of the collection is the lantern-skirted “Pheasant” dress, which has already been seen on the red carpet ahead of the collection’s launch when model Poppy Delevingne stood out in the dress at the 2012 Elle Style Awards.
From the easy-to-wear separates to the dresses the whole collection is a breath of fresh air and evokes feelings of garden parties, festivals and cocktails on warm summer evenings.
Tomorrow also sees Topshop’s launch of their collection of charity tees designed by twenty past NEWGEN recipients. Topshop are the sponsors of the British Fashion Council’s “talent identification” scheme, which has previously showcased and promoted new designers such as Alexander McQueen, Lara Bohinc, Christopher Kane, Marios Schwab and Erdem.
To celebrate ten years of supporting NEWGEN, Topshop are launching their collection of twenty tees by designers including Christopher Kane, Holly Fulton and Gareth Pugh, with £7 from each sale going to charity Centrepoint. From floral print to graphic design to slogan tees, with twenty designs to choose from there is sure to be something to suit every taste. My favourites include Erdem’s blue and white porcelain print design with a lace collar and Marios Schwab’s “Crystal Explosion”.