What’s your story?

Oxfam are trialling an innovative new scheme here in Manchester. Oxfam Shelflife is a new app which allows shoppers to get an insight into the back-story of some of the items sold in Oxfam shops. Utilising the power of QR codes and mobile marketing, Shelflife is basically a way of getting the buyers and sellers of second-hand items to interact.

It works by sellers attaching QR code stickers obtained from participating Oxfam shops to their item, scanning the sticker and telling the story behind the item before dropping the item off at the shop. Buyers can then use the same Shelflife app to scan the codes whilst shopping in Oxfam to find out more about the items.

I just love this idea- itโ€™s such an innovative way of adding an extra dimension to shopping. The idea of having this extra insight into an itemโ€™s history, the sellerโ€™s experiences and styling tips definitely appeals to me.

Shelflife is being trialled in the following Manchester shops: Alderley Edge, Altrincham, Cheadle, Chorlton, Didsbury, Oxfam Emporium, Oxfam Originals, Sale, Withington, Whitworth Park.


Please do leave comments (I love it when you do!)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s