Another exciting collection is set to launch at H&M on 12th April – such an exciting brand to watch at the moment! This time the collection is part of the Conscious initiative, which seeks to increase the use of organic cotton and other sustainable materials. The Exclusive Conscious collection contains a number of glamorous red carpet-worthy pieces, including glorious full length gowns, chic tailored separates and sexy mini dresses and shorts, all made from sustainable materials.
Some of the items have already been seen on the red carpet, so I’m guessing they’ll be the first to sell out (check out Amanda Seyfried in the eye-popping, on-trend, blue shorts suit, and Kristen Davies in the cute apple green mini dress).
The collection nails some key spring trends, including prints and acid brights, and it’s great to see such a diverse range of styles in one collection. My favourite pieces are the gorgeous meringue skirted gown pictured at the top (apparently a limited edition), and the sand mini dress with purple embroidery and removable skirt, although as I have no red carpet events in the diary this month, perhaps some of the other more wearable pieces would be a better investment.