Tu at Sainsbury’s rebrand event

This week Sainbury’s are launching a brand new look and feel for their fashion brand Tu. They’ll be doing this in stores across the country, and if you’re based in the Manchester area you can see it first at the Cheadle Sainsburys store this Sunday on 15th September between 1 – 4.30pm. There will even be a celebrity stylist (Faye Sawyer) on hand to provide style and trend advice.

SainsburyAW13_Tu2

SainsburyAW13_Tu

I’m quite excited about this new branding and collection based purely on these first-look images, and also some of the things they are promising including :

  • more trend-led pieces and collections
  • versatile ways to wear autumn’s key trends
  • seasonal must-haves such as Great Gatsby-inspired pieces and oversized coats and knits (these items sound like they’ll tick all my AW13 boxes)

This all sounds good to me! And as my go-to “occasions” dress of the season was from the Tu collection, I’m keen to see what changes are in store for the brand.

TU logo

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