SS12 campaigns spread the love of ice cream

Ice cream colours are going to be huge this season, and I’m already considering investing in some pretty pink jeans. Not only that, but several brands are capturing a girlie, retro, summery vibe by using ice cream in their SS12 campaigns. Feel a little bit summery by checking out the ads below. Louis Vuitton have created a perfect pink paradise with a scene in a retro ice cream parlour, and Mulberry’s quirky photo shoot on Brighton beach captures the essence of English summertime with some oversize sweetie props.